Choosing a format

The key challenge when deciding what sort of book you need is answering these three important questions: who is the target audience, what are the key messages and how do you want to project them?

The style of book you choose will be determined by a range of factors, the most important of which we have outlined in How to Publish Your Book.

Page extent
Books can range in size from 64 pages to 440 pages, although most are between 128 and 224 pages.

Book formats are infinitely variable, although there are a number of standard sizes which are more economical to print.

Books can be bound with a hard or a soft cover, and both forms of binding can be used the same print run.

Print run
Owing to the set-up time required, it is generally not economic to print less than 1000 books in a print run. At Focus, we have produced runs of between 1000 and 54,000 copies for clients.

To have a look at our books, go to Our Publications.

Better still, e-mail or telephone us and we will come and talk to you about your specific needs.

What sort of book can you publish?
You can publish any type, format or style of book you want, the best being the one that will best help you to meet your objectives. Focus works with companies during the initial stages of their book project to help them decide what type of book that is (see How to Publish Your Book).

There are usually several factors that ultimately determine the format of the book you publish. These are:

  • • budget
  • • timeframe
  • • internal resources
  • • management time available
  • • objectives
  • • preference for on-shore or off-shore printing
  • • publishing knowledge.

Focus recognised that each company has specific and often unique objectives it wishes to achieve with a particular publication. Therefore, each book project is unique.

Over the years, we have produced a wide variety of books, including:

  • • large format, glossy books – Qantas, Inter-Continental, Crown
  • • elegant, more traditional histories – Coal & Allied, Australian Securites Exchange, Corinthian Doors, NSW Police Association, St Peters Lutheran College, Alcatel
  • • stylish, marketing-orientated books – MBF, The Salvation Army, The Regent of Sydney, Sheraton Wentworth.
  • • marketing books – Blackmores, Traveland, the Gabba.